This type of pollution is affecting and disrupting the visualization of all environments from non-architectural elements that not only alter the landscapes; but they are indirectly affecting the health of all living beings that inhabit them.
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| Visual pollution: What it is, causes, consequences and solutions |
This pollution represents one of the types that many people do not know but that is directly related to the aesthetics of a region but that is gradually affecting the health of any individual, leaving an important environmental impact.
With the abuse of non-architectural components; An alteration of the rural and urban environment is being established, generating an exaggerated stimulation of visual perception by adding an aggressive and invasive point to each place.
Among the elements that are part of the category of "non-architectural" are the posters, chimneys and cables; the antennas, the posts and the odd element that does not contribute to the perfection of a construction area.
Likewise, when there is an indiscriminate manipulation of these components, the consequences perceive them as contaminating agents of the size; order and also distribution of different regions where they are.
This polluting model is becoming increasingly present in the various cities and regions of the world, deteriorating aesthetics and thereby leaving many consequences in its path. The imposition with respect to the environment is clearly negative and the absolute culprit of it is the human being.
The stimuli by leaving simultaneous consequences on the environment, makes the environments look more colorful and this can mean being traffic accident triggers; causing major human problems.
This occurs because they are the cause of distractions, making it impossible to perceive these elements with the importance they deserve. Many of these elements mimic the signals imposed on individuals; camouflaging and losing the intensity of the clear message.
Causes of visual pollution
Excess advertising notices
They do not need to be light notices to pollute the environment; it is enough that they are described in great quantity as advertisements and informative; even without having a specific order to be included as part of those posters that leave many negative consequences; for the environment and for everyone's health.
Program Notices
The advertising and informational announcements that refer to television programs also integrate the first causes of visual pollution in the environment; since being mostly in video or filming mode; distractions become much more noticeable on the tracks.
Landscape distortions
New non-architectural buildings often scare away animals in natural landscapes; being another of the negative aspects that are caused by this type of distractors that leave nothing more than a wide visual pollution, aggravated over time by the amount of them.
Garbage dumps
When described as part of the dumps, they will not only deteriorate the landscape; They also guarantee that tourism moves away due to visual pollution that, although not easily described if it leaves consequences in all environments.
Consequences of visual pollution
Perception pollution
From the billboards, visual pollution is usually highly evident and is due to the high amount of them that are distributed throughout the city. At the same time this type of contamination has been described when many advertisements are presented not only in one city; but also in a specific area causing even more distractions for both pedestrians and drivers at the same time.
Architectural disorder
From the advertisements that are installed in the surroundings and centers of any city , they are the ones that interrupt the tranquility of the roads; as well as the buildings of the large areas.
All this is generating an architectural disorder both on facades; as in terraces, roofs and ceilings delimiting a poor distribution of order and organization in each city.
Danger for pedestrians and street drivers
According to the consequences left by visual pollution; advertising in all sizes that are distributed in any area are leaving aside information; distractions to drivers especially if they are rotating fences that generate many more changes and evils around.
These; they are points of distraction that in any place that are imposed are generating traffic and with it more accidents and problems in the streets.
Alterations of facades
Thanks to the immense amount of commercial notices that increasingly invade more streets and cities; according to the different forms and volumes; the facades that support them are affected leaving them hidden; as well as creating an extensive visual disorder.
Decay of tourism
Tourists with each step appreciate buildings with advertisements that fill them with known garbage dumps with nothing architectural to contribute. This leads to travelers taking a bad image of the place, contributing to tourism decreasing considerably.
Apart from that, the excessive lighting that the ads leave during the night hours; they disperse the attention of the important and they provoke the emotion of the individual to the point of determining a visual harassment plus the exaggerated noise that joins the electromagnetic pollution due to all the electricity that is required for its activation.
Human consequences
Not only is the region affected in the streets where advertisements invade territory; The consequences that they leave on the health of the human being have also been determined.
In principle what is most affected; It is usually the nervous system due to visual stress that is directly reflected in the retina because the perceived data is very large.
Also there are problems such as anxiety, headaches and with it; psychological stress that is deteriorating organic health ending in physical injuries and even memory disorders that can be of different intensity.
Solutions for visual pollution
Treat disorder and abuse
This is the fundamental step to try to solve the visual pollution since it is from here that the problem starts.
In order to try to solve this type of contamination, it is necessary to begin to reduce the disorder of the advertisements and at the same time to control the quantity of them; because it is with the abuse that this polluting agent is increasing; getting to mitigate over time; their actions both for cities and for those who live within them.
Locate the visual elements
In principle, the main opponent is the order to reduce visual pollution, so all visual elements must be located at each point of the city.
To achieve the objective; priority must be given to those really important visual elements; that is to say, those that strengthen the signs and the fluidity of the traffic improving the quality of each driver.
Care must be taken that this measure is not adulterated or obscured by other advertisements; it is there where pollution increases and the situation in the surroundings worsens.
Do not affect the facades
It should be taken into account that the few fences that are intended to be established in the city will not affect the facades or terraces of any approximate building.
Thus; You must adjust the types of ads to the streets and thereby create an optimal adaptation so that the urban context is not altered but well organized and within the parameters to not affect the architecture of the entire city.
If you learn to take care of the spaces where you place the ads; the repercussions will be much less and traffic accidents will also decrease considerably.
Control colors
One of the regulations to avoid visual contamination with any type of ads is to regulate the amount of colors on the billboards.
These processes must include the red color for danger and prohibition signs; the yellow color for preventive measures and the blue tone for indicative signs of a service.
Thus, you will not only help improve the signals of each street; but you can bring a good organization to the entire city with just the necessary colors seen in the ads.
Remove unusable graphics
For a definitive solution to this type of contamination, the ideal is to eliminate any type of graphic element that represents non-useful information in accordance with prevention measures, as well as those advertisements that contain more colors than are required.
Take care that the graphic elements of advertising do not conglomerate in a single site or in exaggerated quantities. It is best to set them according to the time that is intended to work and thus consolidate very specific informative characteristics .
Regarding the size of the notices; take care that they have the ideal and recommended measures. That helps considerably to reduce the visual pollution that has stalked so much the different cities, especially those of the developed countries of the world.
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